I get the impression that when I speak to people and potential clients about developing their web site, that they feel that just by getting their web site online means that a flood of traffic and business is coming their way. In the movie Field of Dreams Kevin Costner hears a voice whisper,”If you build it, he will come” and I feel that we have the same expectations about our web sites. If we build them, we automatically think that “they will come” in droves and stay interested enough to keep coming back. It just isn’t always the case.
Your web site – and mine – is an extension of your business and needs to be cultivated in the same way that your “brick and mortar” business was developed. It’s like opening another location, only this one is digital. And in order to get the best location and traffic, we need to solidly build a good, semantic web site and make people aware of it.